Foil Stamping Colours – Printing Knowledge Guide #
Foil stamping, also known as hot stamping, is a finishing process where metallic or pigmented foil is transferred onto paper using heat and pressure. It is commonly used for logos, titles, borders, and decorative accents on print materials such as business cards, packaging, hang tags, folders, and premium stationery.
Foils are available in a wide range of metallic and coloured finishes. Each colour reflects light differently and produces a distinct visual impact depending on paper stock, surface coating, and design layout.
This guide explains commonly used foil colours and how they are typically applied in commercial printing.
Metallic Gold Foil #
Metallic gold foil produces a bright, reflective surface associated with luxury and premium branding. It is often used for logos, crests, invitation titles, and packaging highlights.
This finish reflects light strongly and stands out clearly on dark or coated paper stocks.
Matt Gold Foil #
Matt gold foil has a softer, satin-like appearance compared to metallic gold. It reduces glare while still maintaining a premium feel.
This option is commonly selected when a more understated or contemporary look is preferred.
Metallic Silver Foil #
Metallic silver foil creates a chrome-like reflective finish. It is widely used for modern branding, certificates, and product packaging.
Silver foil pairs well with black, navy, and cool-toned paper stocks.
Matt Silver Foil #
Matt silver foil offers a muted, brushed-metal look rather than a mirror shine. It is often chosen for minimalist designs or corporate stationery.
This finish provides contrast without overpowering surrounding artwork.
Metallic Copper Foil #
Metallic copper foil has a warm, reddish metallic tone. It is frequently used in boutique packaging, cosmetics, and craft-inspired branding.
Copper foils work well on textured papers and natural-toned stocks.
Metallic Rose Gold Foil #
Metallic rose gold combines pink and gold hues to create a fashionable, contemporary finish.
It is commonly used for lifestyle brands, gift packaging, and event stationery where a softer metallic effect is desired.
Metallic Green Foil #
Metallic green foil produces a jewel-like reflective surface and is often used for seasonal promotions or decorative accents.
It is typically applied to dark backgrounds for higher contrast.
Metallic Blue Foil #
Metallic blue foil offers a cool, reflective finish suitable for technology, finance, or corporate branding projects.
This colour provides a distinctive alternative to traditional silver foils.
Metallic Red Foil #
Metallic red foil delivers a bold and vibrant look, frequently used in festive packaging or promotional campaigns.
It is often selected for designs that require strong visual emphasis.
Metallic Pink Foil #
Metallic pink foil produces a bright, reflective pastel tone. It is commonly used for fashion, cosmetics, and lifestyle products.
This colour adds decorative impact while remaining softer than red foils.
Metallic Purple Foil #
Metallic purple foil creates a rich, jewel-toned metallic surface.
It is used for creative packaging, premium invitations, and branding projects that require distinctive colour accents.
Metallic Black Foil #
Metallic black foil produces a subtle reflective sheen rather than a bright metallic shine. It is commonly used for luxury stationery and minimalist packaging.
This finish is particularly effective on light or textured paper stocks where contrast is required.
How Foil Colour Choice Affects Final Appearance #
Foil colours can appear different depending on:
Paper colour and texture
Coating or lamination
Design size and line thickness
Lighting conditions
Viewing angle
Smooth coated stocks usually create higher reflectivity, while textured or uncoated papers soften the metallic effect.
When to Use Coloured Foils Instead of Gold or Silver #
Coloured metallic foils are typically chosen when:
branding guidelines specify specific colours
designs require visual differentiation
seasonal campaigns are produced
decorative accents are needed
Gold and silver remain the most widely used options, while coloured foils are applied for more customised projects.
Summary #
Foil stamping colours range from classic metallic gold and silver to modern rose gold, copper, black, and vibrant coloured finishes. Each option provides a different reflective quality and visual impact depending on paper stock and design application.
Understanding these differences helps in selecting the most suitable finish for a printing project before production.
