1. Common Business Card Sizes #
Business cards are produced in several standard sizes depending on regional preferences and design intent.
Commonly used sizes include:
- Local size (Singapore): 89mm × 54mm
- Standard international size: 90mm × 55mm
- Credit card size: 85mm × 55mm
- European size: 88.9mm × 50.8mm
- Square format: 65mm × 65mm
Each size offers a different visual balance and layout flexibility. The most suitable size depends on branding, information density, and intended use.
2. Business Card Paper & Material Types #
Business cards can be produced using a variety of paper stocks and materials, each offering a different look and feel.
Common material categories include:
- Art card: Smooth-coated paper commonly used for professional printing
- Textured paper: Paper with a tactile surface that adds visual depth
- Recycled paper: Environmentally conscious paper with a natural appearance
- Kraft paper: Brown-toned recycled paper with an organic texture
- Plastic material: Durable and water-resistant alternative to paper
Each material behaves differently in printing and finishing, which should be considered during design.
3. Paper Thickness (GSM) #
Paper thickness is measured in GSM (grams per square metre). Higher GSM values generally indicate thicker and sturdier cards.
Typical GSM ranges for business cards include:
- Mid-range GSM for everyday use
- Higher GSM for a more premium and durable feel
The choice of GSM affects handling, durability, and overall brand perception.
4. Printing Methods Explained #
Business cards are typically produced using professional digital or offset printing methods.
- Digital printing: Suitable for shorter runs and variable data
- Offset printing: Used for larger quantities and colour-critical projects
The appropriate method depends on quantity, colour requirements, and production needs.
5. Common Finishing Techniques #
Finishing enhances both appearance and durability. Common finishing techniques include:
- Lamination: Gloss or matte coatings applied to protect the surface
- Spot UV: Selective glossy coating applied to specific areas
- Foil stamping: Metallic foil applied using heat and pressure
- Embossing / Debossing: Raised or recessed design elements
- Die cutting: Custom shapes or rounded corners
Each finishing method has design considerations and material suitability.
6. Understanding Colour Modes (CMYK vs RGB) #
Printed materials use CMYK colour mode, while screens display colours using RGB.
Designs created in RGB may appear different when printed due to colour conversion. For accurate print results, artwork should always be prepared in CMYK colour mode.
7. Image Resolution & Print Quality #
For clear and sharp printing, images should be prepared at 300 DPI (dots per inch) at actual print size.
Low-resolution images may appear blurry or pixelated when printed, even if they look acceptable on screen.
8. What Is Bleed and Why It Matters #
Bleed is the area that extends beyond the final trim size of a printed piece. It ensures that background colours or images reach the edge after trimming.
For business cards, a 3mm bleed on all sides is commonly recommended to prevent unwanted white borders.
9. Printing on Both Sides #
Double-sided printing allows additional information or design elements to be included on the reverse side of the card. This is commonly used for:
- Secondary contact details
- Brand messaging
- QR codes or icons
Design balance and readability should be carefully considered.
10. Special Shapes & Die Cutting #
Die cutting allows business cards to be produced in custom shapes or with rounded corners. This technique is often used to create distinctive designs but requires careful planning to ensure structural integrity.
11. Textured & Specialty Paper Considerations #
Textured and specialty papers add tactile interest but may affect print clarity. Fine text, light colours, or detailed graphics may behave differently compared to smooth paper stocks.
Simple layouts and strong contrast generally produce better results on textured materials.
Conclusion #
Understanding the fundamentals of business card printing helps ensure better design decisions and smoother production outcomes. By considering size, material, thickness, finishing, and artwork preparation early, you can achieve professional and consistent results.
For answers related to ordering, turnaround, or production-specific details, please refer to our Business Cards FAQs page.
